Provocative promotion for linux based server software
About this project
Net Integration was looking for investors for their second round and needed a promotion that would not only get attention but make news. They weren’t afraid to make a direct comparison to Windows Servers.
We agreed, and created a simple children’s book that told the story of “the system thats changing the system”.
Coupled with a matching display and promotional giveaways, they got so much attention IBM bought them.